Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

MSNBC hosts Jonathan Capehart and Eugene Daniels had a field day roasting MAGA “snowflakes” for their outrage over Cracker ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...