Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Don’t fret, y’all. Just like the faithful return of Uncle Junior’s vegetable garden, Cracker Barrel just announced that this ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

The restaurant chain’s new look dropped Uncle Herschel and the iconic barrel, sparking backlash and a market slide.

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Even right-wing posters like Charlie Kirk, James Woods, and Donald Trump Jr. honed in on the new logo, calling it white-male ...