The league announced that Under Armour will be its official footwear and glove partner in a parternership that will also include investing in youth programs and development. We're Back!

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star Weekend via brand partner and Golden ...

Final Four is here, and so is the gear. Whether you're repping your team or just want official merch, Fanatics has everything you need to gear up.

Football, baseball, basketball. Just representing Jordan on my shoe was a big thing to me ... Steph Curry? Under Armour. LaMelo Ball? Puma. And was Vince Carter really wearing And 1 during ...

Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...

Meet Amir Khan, the Viral McNeese Basketball Manager Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour ...

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...