The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Proponents of plant-based meat have cheered the sale to JBS but trading conditions in the sector remain challenging.

Unilever's decision to swap out Hein Schumacher for Fernando Fernandez crosses a rubicon, says Ian Wright of Acuti Associates ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and ...

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