Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, which is named after the month and day that coincide with Atlanta's OG area ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

For years, April 4 has been Atlanta’s unofficial holiday, 404 Day. Named after the city’s first (and most iconic) area code, the day has long been an occasion to celebrate the culture, community, and ...

Thousands of people across Atlanta came out to celebrate 404 Day weekend festivities. One event at Underground Atlanta was forced to shut down early due to overcrowding. There was a rumor that ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

To commemorate 404 Day, Atlanta’s unofficial annual holiday, locals will have a chance to get a new shoe to walk the city’s potholed streets in. On Wednesday, April 2, the 404 Collective and ...

The Millennium Tour made its Atlanta stop on a day that already had the city buzzing. April 4, known locally as 404 Day, honors Atlanta’s iconic area code and celebrates the majority-Black city ...

Brandon Butler is the founder of Butter. ATL and the 404 Collective. 404 Day is this Friday, but it will be a weeklong affair as events kick off Wednesday, April 2. There will be a Celebrity ...

The Atlanta Falcons kicked off 404 Day early with a field day for families affected by rare diseases, in partnership with Truist and Uplifting Athletes. Celebrations include a festival at Piedmont ...

ATLANTA — Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success. Hundreds of parade watchers and a surprisingly long line of ...