Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

It's 404 Day in Atlanta. The Atlanta Falcons kicked off the celebrations early with a Day of Service. There are multiple events scheduled around the city. And Spirit Airlines is offering a special ...

Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no reports of a person shot at the 404 Day Festival planned at Underground ...

ATLANTA – The 404 Day Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in celebration of the city’s rich culture and ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

The annual 404 Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium Tour stop at State Farm Arena. What began as a local tribute to ...

The Millennium Tour made its Atlanta stop on a day that already had the city buzzing. April 4, known locally as 404 Day, honors Atlanta’s iconic area code and celebrates the majority-Black city ...

ATLANTA — Downtown Atlanta came alive Saturday morning as crowds gathered for the first-ever 404 Day Parade, a celebration of the city’s culture, creativity and community. The event stepped ...

To commemorate 404 Day, Atlanta’s unofficial annual holiday, locals will have a chance to get a new shoe to walk the city’s potholed streets in. On Wednesday, April 2, the 404 Collective and ...

Atlanta’s creative spirit stemming from its hip-hop roots and sports dominance, is being amplified by the 404 Collective, along with The Athlete’s Foot through the adidas Superstar “404 Day ...