Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no reports of a person shot at the 404 Day Festival planned at Underground ...

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, which is named after the month and day that coincide with Atlanta's OG area ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

To commemorate 404 Day, Atlanta’s unofficial annual holiday, locals will have a chance to get a new shoe to walk the city’s potholed streets in. On Wednesday, April 2, the 404 Collective and ...

Brandon Butler is the founder of Butter. ATL and the 404 Collective. 404 Day is this Friday, but it will be a weeklong affair as events kick off Wednesday, April 2. There will be a Celebrity ...

The Millennium Tour made its Atlanta stop on a day that already had the city buzzing. April 4, known locally as 404 Day, honors Atlanta’s iconic area code and celebrates the majority-Black city ...

The Atlanta Falcons kicked off 404 Day early with a field day for families affected by rare diseases, in partnership with Truist and Uplifting Athletes. Celebrations include a festival at Piedmont ...

ATLANTA — Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success. Hundreds of parade watchers and a surprisingly long line of ...