“Stylistically, the ’70s were really exuberant and free, and also extremely diverse,” says Natasha Jen, a partner at the design firm Pentagram and the creator of Buffy’s custom logotype.

Octopuss, now trademarked by Monotype ITC was designed in 1970 by Colin Brignall, a designer known for several popular '70s fonts. Brignall designed a fun and funky font, designed for larger point ...

Shake Shack deserves some of the credit for popularizing the 70-something-year-old font. The sans serif typeface, characterized by pointy peaks and a low-slung x-height (that's the letter's ...

Credit Where Credit’s Due: How ‘Poker Face’ Uses a Font to Pay Homage to Its ’70s Inspirations Rian Johnson's Peacock series is rife with allusions and references, including that ...