Footage surfaced on Tuesday of Mahomes and Messi on the same stage with the FIFA World Cup Trophy. It was an event held by FIFA with Adidas, so it was natural for the sports apparel company to ...

Lionel Messi and Adidas have created a "Cream White" Samba colourway that offers a refined and clean take on the soccer shoe.

Mahomes recently took to social media, sharing some exciting news. He has officially released the Patrick Mahomes 2 "Fairway" ...

Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

Caroline Hu has unveiled three new pleated satin Samba designs set to release in 2025. Sneakerheads can expect Power Red, ...

Argentine football legend Lionel Messi, who plays for Inter Miami and the national team, has worked with brands beyond the sports and fitness sector. A notable example is his collaboration with ...

Today, adidas launches the new F50 Messi ‘La Vida Tropical’ which will be worn on-pitch exclusively by Leo and 10 of the ...

Lionel Messi named Barcelona superstar Lamine Yamal and nine other young emerging footballers to wear the new edition of his Adidas F50 boots. The Argentine has been sporting these signature ...

Lionel Messi is placing his trust in the next generation of footballing talent, starting with his heir apparent, Lamine Yamal. The Argentine icon will debut Adidas' latest release, the F50 'La ...