In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

Over the years, Adidas Originals has partnered with Run-D.M.C., Y-3, Kith, Pharrell Williams' Humanrace, Sporty & Rich and others. Last month it created A-Type, an elevated assortment of some of ...

Abby Albino and Shelby Weaver opened Makeway in Toronto in November 2020, a first-of-its-kind boutique in North America that ...

But the Superstar isn’t alone in shaping adidas’ Originals narrative. The Handball Spezial, initially made for court dominance, has emerged as a cult classic among style tribes across Europe ...

Manchester-based streetwear label Drama Call joins forces with adidas Originals to reimagine the Superstar II. Dubbed “Head North,” the collaboration pays homage to Drama Call’s Manchester ...

When it comes to aging like fine wine, Pharrell Williams is truly in a league of his own. For decades, the multi-hyphenate mogul has delivered futuristic beats, boundary-breaking fashion ...

Creative force Pharrell Williams has teamed up with French champagne house Moët & Chandon to drop a limited-edition birthday collection that redefines what it means to toast to life. The Moët ...

Two iterations of the Bape x Adidas Superstar are releasing on April 5. Via Adidas Adidas will continue its long history of collaborations with Japanese streetwear brand Bape next year by ...

Vogue editor-in-chief Anna Wintour has revealed why she believes Rihanna and A$AP Rocky are one of the most influential couples in fashion - and what they'll bring to ...

House of Gods in Glasgow is toasting a link-up with Moët & Chandon and Pharrell Williams. Alongside Harrods and Camden’s House of Koko, House of Gods has been chosen as the only Scottish location to ...