In a market saturated with fast fashion and overexposed streetwear labels like Bonkers and Snitch, emerging homegrown brands ...

Hela Brands has worked with Avirex, a brand renowned for its high end and legendary aviator aesthetic, on the creation of AVX, bringing a more affordable label to the UK market. Having invested ...

Huddersfield's Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept.

Asos Brand Director Shazmeen Malik reveals how the online fashion giant is expanding its brand roster, forging powerful ...

A fashion shift is taking place in Cebu as SM Supermalls welcomes a lineup of first-in-the-city brands across SM Seaside City Cebu, SM J Mall, and SM City ...

Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX in ... bringing a more affordable label to the UK market. Having invested heavily in AVX’s debut ...

Sales at brand house, Hela Brands, soared almost 200% last month, the team behind the ambitious strategy to revive its ...