Fade Away World highlights that the reasons are both practical and symbolic: The NBA aims to keep the logo timeless, representing the league and all its players rather than one individual.

People around the NBA suggested a logo change. Kyrie Irving started an ... And believe it or not, No. 44 was all for it. "I ...

As he has throughout his 17-year career, Westbrook proved that book on him wrong on Monday night, hitting a logo 3-pointer that moved him past Kevin Garnett for 20th on the NBA All-Time scoring list.