Inconsistent data may be hurting conservation efforts for these endangered plants, known for attracting visitors to their ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday ...

Rather than taking the usual route, Billie put up massive armpit-shaped scratch-and-sniff billboards all over Manhattan, inviting individuals to literally stop and smell the pits. It's a marketing ...

Ridding a home from the smell of smoke is a considerable challenge due to the way smoke infiltrates tiny particles that stick to all surfaces and porous — materials with many small holes in ...

Air Aroma CEO Alan van Roemburg says that when smell is combined with other marketing cues, it can not only amplify the brand experience but also establish a long-lasting connection with customers.

Then, when you got a little closer, you may have thought, "why does that tree smell so bad?" If this sounds familiar, you most likely encountered a Bradford pear tree. Native to Asia, Bradfords ...

One fresh herb is particularly good at deterring rodents because of its pungent smell, which is repulsive to rats, according to Sam. They said: "Mint’s strong aroma can mask the scents of other ...

CASS COUNTY, Neb. (WOWT) - The owner of controversial compost site southwest of Omaha claims the smell is going away, but neighbors strongly disagree and the dispute has Cass County Commissioners ...

Spring is in the air and so is a horrible smell in Hamilton according to many concerned residents who are taking to social media to get to the bottom of the “stench.” One Reddit user ...