It's a jubilant time of year of year for Apple fans. The brand will be hosting its annual Worldwide Developers Conference ...

Apple’s big WWDC25 keynote is just days away, and the company has released its official “Hello” playlist to help set the mood ...

It’s simplicity and straightforward aesthetic makes this a timeless symbol to represent the most valuable company in the world. But the Apple logo hasn’t always looked this way. In fact, you ...

Apple's rainbow or "six-color" logo made its debut on the Apple II ... profoundly with us was the form -- the connection from an aesthetic design point of view. A semi-circle relates so ...

This would mean the back of the device would be completely bare of branding apart from the Apple logo. With just one element to position, it would make aesthetic sense to truly center it.

As the company grew, the logo underwent several changes, transitioning to monochrome and sleeker designs in line with Apple's minimalist aesthetic. Despite these updates, the core design has ...

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years ...

the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the "upside down Apple logo" refers to how PowerBooks and iBooks used to display the Apple ...

Now we’re hearing about yet another feature that Apple could revive: the illuminated Apple logo. According to a patent filing discovered by Patently Apple, Apple is working on “A backlit ...