News

Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...
Macworld on MSN6d
Dear Apple: Please learn from Nintendo’s Switch 2 debacle
This financial bombshell was especially ill-timed because it’s become clear that the Switch 2 is considerably less innovative ...
How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
Report: How Tim Cook helped Apple avoid Trump’s tariffs
Over the week, the Trump administration announced a set of exemptions for its tariffs imposed on products imported into ...
The Washington Post3d
How Tim Cook helped Apple out of Trump’s tariff storm — for now
As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...
MacRumors3d
Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
Mashable5d
Get an M1-powered MacBook Air for under $500 while supplies last
Act fast to get your own M1-powered MacBook Air for under $500 before this deal sells out Credit: Apple Deal pricing and availability subject to change after time of publication. TL;DR ...