Buc-ee’s is taking legal action against three companies for trademark infringement, claiming their logos and branding closely resemble its own.

Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

Specifically, Buc-ee's references its merchandise that feature its beaver riding inside ... including site and store design, product variety, construction and the logo. Though the Chicks logo ...

The plate features the Beavers logo on a black heartwood design, and is one of several specialty license plates available in Oregon including Crater Lake, Gray Whale, Pacific Wonderland, Oregon Ducks ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

Buc-ee's has trademarked its cartoon beaver logo and a plethora of retail products. The lawsuit, filed in U.S. Western District Court of Missouri, claims that the use of "Barc-ee's," in connection ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Buc-ee's, a Texan chain of gas stations and convenience stores known for its friendly beaver logo and mascot is suing Barc-ee's, a southwest Missouri business offering coffee, food a dog park and ...