Instagram on Thursday announced that it's rolling out Blend, a new feature that lets you create a custom, personalized reels ...

Blend' creates a private, curated feed based on what you and your friends are into. It’s part shared discovery, part algorithmic intimacy experiment.

What if you watch a lot of weird or embarrassing content on Instagram, and a friend invites you to a Blend? If you don't accept, they might be offended, and if you do, you could be embarrassed.

When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious. Now, Instagram has addressed that issue with its latest ...