There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

L-cones (long-wavelength sensitive): These detect red light.

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...