From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

The big question is what does this mean for your packages. On Auiki Street, you can’t miss the massive Amazon smile logo on the new building. It’s a sign change is coming to Hawaii.

The Chinese firm registered a trademark for its own AWS cloud-computing unit in 2004, about eight years before the Amazon registered its AWS trademark with the 'smile' logo. However, Amazon argued ...