PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The humble bag is super versatile and is an essential fashion item. Whether it's carrying your evening essentials in a sleek ...

It's everything I could of wanted from a staple midi dress that I can wear all year round, and I've lost count of the amount ...

J.Crew marked down its new early spring styles. This is what a fashion editor is shopping from the spring sale, including transitional sweaters, wide-leg jeans, comfy sweatpants, and more.

Laneige’s lip products are reliably excellent, so I’m excited about the brand’s new Glaze Craze Tinted Lip Serum, which comes ...

However, I like to refresh my wardrobe now and then to make sure my favorite pieces look their best. What better time to do ...

A pair of chic trainers will team perfectly with everything from your favourite denim jeans to a slinky midi skirt and even a ...

It seems like Jennifer Lawrence is looking into the crystal ball when it comes to color trends: the spring 2025 season was ...

At New York Fashion Week, the designers put politics in a corner and focused on what they do best – making polished, wearable ...

From punk to alt rock to hip-hop, these stylish and comfortable sneakers are steeped in the culture of underground music ...

Winter edition of New York Fashion Week falls toward the beginning of February, which means the ways in which to battle the ...

SHOPPERS are racing to the high street, desperate to get their hands on a gorgeous new pair of sandals. Whilst the weather in ...