Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Across the world, 8% to 10% of people have blue eyes, which is still second place to brown eyes, which 70% to 80% of all ...

Specifically, the laser stimulated retinal M cone cells, a type of cell in our eyes that allows us to see the color green (whereas S cone cells allow us to see the color blue and L cone cells ...

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.