The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

better-for-you ingredients, better taste, and no artificial flavors, sweeteners or dyes. While the sports drink category looks much different than it did in 2011, the brand's DNA remains unchanged ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

Curry revealed that the drink holds “smart ingredients and unbeatable flavor ... including the late Kobe Bryant’s investment in Body Armor and LeBron James with Mtn Dew Rise.

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Bodyarmor enters a new era of functional hydration. The Coca-Cola beverage company unveiled its rebranding with a nod to give ...

Food & Wine Best New Chef Roy Choi joined the Tinfoil Swans podcast to talk about his new cookbook "The Choi of Cooking," why ...

There were times where I wasn't, cause the years after being that 10-year-old, I had to put on my own armor. Now I don't ... the conversation around food, drinks, and hospitality in America ...