Now, one energy drink is being discussed as possibly being flagged as cocaine in drug tests. According to a report, the MLB ...

this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while ...

Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has ... reinforcing a value proposition around real ingredients and better-for-you hydration.

a simplified design – to showcase the reality of its ingredients – and a differentiated portfolio, adding a dash of ‘boldness and energy’ to the traditional sports drink category.

better-for-you ingredients, better taste, and no artificial flavors, sweeteners or dyes. While the sports drink category looks much different than it did in 2011, the brand's DNA remains unchanged ...

But Bodyarmor, the sports drink that’s managed to elbow its way ... be a part of our DNA,” says Gargiulo. “We use real ingredients – no artificial colors, sweeteners or flavors.

Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has continued to ... the product’s look while reinforcing a value proposition around real ingredients and ...