We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink ... a tweaked logo and its largest-ever ...

Modern look and feel Simplified design to showcase the reality of ingredients Differentiated portfolio Bringing boldness and energy back to the traditional sports drink category "BODYARMOR entered ...

Energy drinks are a big business in the United States, accounting for nearly 29 percent of sales in the overall soda market and generating $26 billion in revenue in North America alone.

The Prison Service will conduct a snap review into whether protective body armour should be made available to front-line staff, the justice secretary has said. Shabana Mahmood's announcement comes ...

Chandigarh: Amid growing concerns over the unchecked consumption of energy drinks by children, the Punjab govt has launched a decisive action plan — starting with a scientific study to ...

If your go-to caffeine boost is an energy drink, Starbucks has something new for you. Joining the brand’s ready-to-drink collection are three new Iced Energy cans in fruity flavors like Tropical ...

Like many other energy drinks on our list, Ghost Energy contains L-taurine, which may help manage stress. What sets it apart, however, is the inclusion of Carnipure L-carnitine — a compound that helps ...