Team Fanny and Team Elin takes on the 24-hour long endurance competition where two teams try to outrun each other on a treadmill. Who takes the win? Can they beat Brazil's record of 270 km from 2024?

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

During the search, officers uncovered 78.2 grams of meth and $410 in cash, along with “numerous edged weapons, conducted energy devices, a cross-bow, body armour and ammunition.” Both the man and ...

“The category has the potential to become as large as energy drinks if brands focus on aggressive pricing,” says Samit Sinha, founder and managing partner, Alchemist Brand Consulting.

Marines show off body armor with lighter vest, plates and more sizes Sen. Ruben Gallego to block VA nominations until plans to cut staff are dropped Democratic Rep. says VA shouldn’t adopt ...

Better-for-you energy drinks are shaking up the category: and come with an opportunity to broaden the market away from the typical, masculine image to one that appeals to women. Tapping into the ...

Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending, and office coffee sectors.

Available in 16 ounce bottles nationwide from now through June, Sour Apple blends BODYARMOR’s potassium-packed electrolytes, antioxidants, coconut water, and no artificial flavors, sweeteners, or dyes ...

Starting this month, customers can find two new and delicious ready-to-drink (RTD) beverages rolling out now at grocery and convenience stores: RTD Starbucks Iced Energy and RTD Starbucks Frappuccino ...