Women’s sports aren’t just having a moment; they’re leading a movement. Viewership is breaking records, attendance is ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Unlike many other car companies, Fiat isn't named after the company's founder or the place where it started, so where did it ...

Fast food chain Popeyes is known for its legendary Louisiana-style chicken that's hard to resist. Playing on the ...

For LoveShackFancy, it’s another step in a long, deliberate strategy: growing the brand’s cultural presence by partnering ...

An overwhelming majority of contractors in a recent survey said homeowners rely on them to pick equipment brands, though the ...

Upstate Niagara Cooperative has rebranded to UNC Dairy as a way of better representing its industry and 230 dairy farmer ...

The Noblesville Boom are getting a new stadium, too, as they adopt a name inspired by Slick Leonard's catchphrase.

Qatar flight attendants have strict grooming regimes, including policing makeup and nails and requiring men to cover any bald ...

Shinola is a small fish in the dive watch pond, but The Duck is making a big splash as one of the best-looking examples of ...

Discover the latest trends and challenges in brand protection, from advanced brand monitoring tools to blockchain technology and AI-powered threat detection.

Chinese videos claiming to show the 'true cost' of fancy fashion products hit by tariffs have had a response from major ...