Women’s sports aren’t just having a moment; they’re leading a movement. Viewership is breaking records, attendance is ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Tom Holland is all set to return as Spider-Man in the upcoming Spider-Man: Brand New Day. It was recently announced that Stranger Things star Sadie Sink will join him and Zendaya in these films.

Unlike many other car companies, Fiat isn't named after the company's founder or the place where it started, so where did it ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit claims.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Investing in brand-name stocks may feel like the safest route for retirement -- but even the biggest names on Wall Street come with trade-offs. While household brands can offer steady growth ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

For LoveShackFancy, it’s another step in a long, deliberate strategy: growing the brand’s cultural presence by partnering ...

An overwhelming majority of contractors in a recent survey said homeowners rely on them to pick equipment brands, though the ...

Upstate Niagara Cooperative has rebranded to UNC Dairy as a way of better representing its industry and 230 dairy farmer ...