To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...

Luxury fashion brand L'Agence is coming to the 900 North Michigan Shops on Chicago's Magnificent Mile, taking space longtime ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright Way ...

But their signature style—organic textures and chunky sculptural forms—proved so popular that they turned it into a brand. Since officially launching Simuero in May 2020, their designs have ...

Denise Lee Yohn (brand expert) called it the “-er position". It relegates a brand to a subordinate status bound to use another brand as a reference point. If a brand spotlights its comparative ...

“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...

The Reload mode is getting a new map and a variety of vehicles, so you should know when to expect the latest content drop. Here's everything you need to know about the 4/15 patch for Fortnite ...