Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...

Its testers just spent weeks putting six popular paper towel brands -- including Bounty, Brawny, and Scott through a series of pick-up, strength, and absorbency tests to reveal which brand comes ...