Nico Iamaleava signed what was considered the largest NIL deal in college football history when he committed to Tennessee in ...

The 2025 transfer portal has seen a staggering number of players entering the fray, with 1,729 already in pursuit of new opportunities. This number is expected to rise, and as such, the rankings will ...

Coach after coach, from Miami’s Jim Larrañaga to Virginia’s Tony Bennett ...

Because of their parents' new relationship, many golf and pop culture fans have been comparing the young golfers’ rankings, golf game and deals. Here’s what an NIL deal is, what we know about ...

Sprouts Farmers Market signed eight more women’s student-athletes to NIL deals this week as part of the chain’s “PowHERed by Sprouts” campaign. The student-athletes come from a wide range ...

Bryce James signed a deal with Taco Bell in May 2024. The partnership was part of a promotional campaign that featured both Bryce and his older brother, Bronny James. As per his official Instagram ...

The Georgia High School Association began allowing NIL deals for high school athletes in 2022. While students can earn money from their name or image, rules prevent them from joining collectives ...

Peat becomes the third commitment to Arizona this cycle, joining four-star SF Dwayne Aristode (No. 20 overall) and three-star SG Bryce James ... it does not act as a tracker of the value of NIL deals ...

The crown jewel? The winning team will be awarded $300,000 in NIL deals. This landmark deal is the largest of its kind in college basketball, emphasizing how the landscape is shifting for student ...

Being in a big market and playing at a historic school like USC, Watkins was always going to be a top target for companies looking to strike and NIL deals. More than a few worldwide brands came ...