A golden windmill installation carries the brand's new Un Été Français fragrance, while the interiors take on tropes of a ...

On Thursday, the brand hosted an opening reception. It was attended by global ambassador Liu Shishi, Sun Qian, Narana ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already knows ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Vietnamese police are investigating a Chinese tea brand over an online map featuring Beijing's disputed claims in the South China Sea, authorities said. Chagee milk tea is the latest high-profile ...

HANOI – Vietnam officials are investigating the Chinese milk tea brand Chagee, which is set to open its first store in Vietnam, for using images of the so-called “nine-dash line” map on its ...

HANOI — Vietnamese police are investigating a Chinese tea brand over an online map featuring Beijing's disputed claims in the South China Sea, authorities said. Chagee milk tea is the latest ...

With nearly two decades of broadcasting behind it, the channel has expanded its brand partnerships to over 300, adding 135 new clients in FY 2024–25. This surge in advertiser confidence has ...

Get all the latest news and pictures from Celine Dion. The Canadian singer is famous for hits such as My Heart Will Go On from the Titanic soundtrack, Because You Loved Me and Think Twice.

John Lewis is making bold investments in its Home brand to reinforce its unique position as a lifestyle leader and expert on everyday home products. This month the retailer is launching a new, glossy ...

To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...