The major UK television network Channel 5 has relaunched – again – simply as “5”. This will mark the third rebrand since the channel’s launch in 1997, beginning as Channel 5, then changing to Five, ...

Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In ... gives 5 the freedom to distinguish between different types of shows – for example, news, sports and factual entertainment ...