with each media reaching 27.4 million Black adults in an average week. Those are some of the key takeaways from Nielsen’s latest Diverse Intelligence Series report.
With the growing diversity of audiences and media platforms, Nielsen's approach ... powerful connections: 73% of Black listeners were able to recall a brand name after ad exposure compared ...
Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal announced Monday spans multiple years, effective immediately ...
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U.S. and the parent company of CBS. Paramount Global and Nielsen agreed ...
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday ...
A pair of Christmas movies topped Nielsen’s overall U.S. streaming ranking ... The Netflix series Black Doves placed third on the overall chart (with a billion minutes viewed across six episodes ...
(Sonny) Smart in a modest and simple service that ... writing and ‘rithmatic” platform of his forebears. The moral code was important and good grades were a milestone to be coveted.
The holiday season might have ended but the spirits are still high as audiences are still enjoying Christmas content in the first week of January according to Nielsen’s overall U.S. streaming ...
Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how ...
(WSET) — ABC 13 News reporter Brigette Kelly was visiting family in ... efforts to save those in the midair collision of the Black Hawk helicopter and American Airlines flight.