Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different. I’ve always thought Coke is smoother, while ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a reason for that.

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Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the PepsiCo drinks sold since 2013.

We have some good news for those who’ve yearned for the day they could enjoy a Coke again at the Costco food court, but bad news for those who prefer to wash down their hot dog with a Pepsi.

A shareholder asked Vachris if the food court was “truly switching back to Coke products.” Costco solicits bids from companies for its fountain drink business at food courts, and Pepsi has ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.