It's finally happening, people. Nike's latest Air Jordan basketball shoes can be bought for under the original retail price.

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Nike's latest Air Jordan basketball shoes can be bought for under the original ... "I bought this a couple of days ago and it was a cool pick up! Great cushioning and court feel!" ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

Advertisement The Jordan Brand has grown beyond just a basketball shoe. It has its own signature ... just as revered as the Concord. The Cool Grey also is a very popular colorway with sneakerheads.

Football, baseball, basketball. Just representing Jordan on my shoe was a big thing ... in on the coasts to do big business anymore. Cool shoes mean that much to players and fans.

Jayson Tatum shows off his incredibly diverse sneaker collection and breaks down which pair of Jordans are his favorite.

Jordan Brand announced a new golf shoe. Dubbed the Air Rev, the shoe features a moveable cushion system, among other things, ...

More: Kevin Durant remembers his first cool pair of shoes and why they ... and author of "A History of Basketball In Fifteen Sneakers," told The Republic the Air Jordan 11 designed by Tinker ...

Jayson Tatum showed off his massive shoe collection while telling interesting and funny stories from his youth and recent ...

Releasing April 28th, the Jordan Tatum 3 'Boro' will retail at $125. Available at Nike SNKRS and select retailers this ...