The initiative is part of a campaign that extends into different marketing mediums to promote the cold-activated feature on Coors Light beer bottles. The mountains on the labels turn from white to ...

And to showcase that point, Coors Light hired three prominent voice actors to read the beer ad in an ice cold tank that was ...

To celebrate Coors Light’s iconic cold activated cans and bottles, the brand’s latest radio campaign features voice actors who recorded the ad in an ice plunge   zzubreebym Anyone who’s cracked open a ...