Today, Coors Light announces the launch of Coors Light Records, a new, completely fake, totally made-up record label created specifically to give one lucky Coors Light fan the rockstar treatment ...

Today, Coors Light announces the launch of Coors Light Records, a new, completely fake, totally made-up record label created specifically to give one lucky Coors Light fan the rockstar treatment at ...

The Patrick Plunge, a cold plunge made by Coors Light in collaboration with Patrick Mahomes that is making its way to Power & Light’s KC Live on Saturday, July 19.

Coors Light aficionados know that "when the mountains turn blue" on their cans, that means the beer's "as cold as the Rockies." Well, the same applies to The Cold Tux, which features a "Chill-o ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled. Now, the brand is sharing part of the Cold Tux with 100 wedding party members and guests.

Choose Chill, Even When Saying "I Do": Coors Light Unveils the Cold Tux, the First-Ever Tuxedo with Built-In Cooling Technology ...

The Coors Light x Instacart activation is part of Coors Light's new Chill on Shuffle music platform, aimed to bring music to life everywhere with Coors Light as the ultimate amplifier of chill.

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Canadian-American brewer Molson Coors has cut its sales and profit forecasts for 2025 after a challenging first quarter.

Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.

Coors Light notes that “passionate baseball fans will grab any seat just to soak in the game day energy,” but unfortunately, all seats are not made equal. Fans sometimes end up with less-than ...

Coors Light is attempting to make home opener baseball games more enjoyable for attendees with subpar seats with a mobile-focused artificial intelligence (AI) effort dubbed “Obstructed Brews,” per a ...