The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

We are hosting Meta Marketing Summit - Agency Edition in India to highlight how we are partnering with media and creative ...

The annual competition, which has been held since 1973, challenges student teams to develop a full-scale advertising campaign for a major national brand.

Slow production cycles can stall your momentum in an online world shaped by speed and efficiency. E-commerce brands need ...

The Reading Agency host a mass read-in event at Waterstones Bradford (City of Culture) at lunchtime on the run up to World ...

This column mentioned in 2022 that Tracy Gonzalez joined Vovia as vice-president of client services during the post-pandemic ...

IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

Dugi Lipa is the manager (and father) of Dua Lipa, one of the globe’s most successful global pop stars. His own story is ...