The brand is aiming for consumer recall via a digital-first IPL campaign. Birla Estates' Head of Marketing speaks to afaqs!

The stylish right-hander, recently crowned ICC Men's Player of the Month for the second time, is building not just a stellar cricketing résumé but also a strong brand persona ...

Alex Albon pokes Charles Leclerc about the marketing strategy of his ice cream brand Lec as he reveals his liking for one of its flavors ...

X and Facebook are governed by the policies of mercurial billionaires. Bluesky’s C.E.O., Jay Graber, says that she wants to ...

BBC execs and Dock 10's head of studios reveal how their continuing partnership helps deliver coverage of some of the biggest ...

Emerging from a pandemic, the Camp Fire, enrollment drop, hybridization of classes and the threat of a buyout, Chico State’s ...

The Los Angeles legacy of the lesser-known bat-and-ball sport includes the likes of Boris Karloff and fields at Griffith Park ...

Inventor Joseph Herscher unveils a series of quirky machines that make it possible to play cricket all by yourself. With brilliant engineering and comedic flair, these contraptions turn solo sports ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

EXCLUSIVE: UK radio host Greg James has become Creative Director of the nascent Crossed Wires podcast festival.