The airline said it plans to deploy AI-based revenue management technology across 20 percent of its domestic network by the ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

When Delta said it was ramping up AI-powered ticket pricing, backlash was swift. It showed a common problem facing companies ...

Delta said no fare would be higher than $499 one-way in coach class or $599 one-way in first class under its new program, which it advertised in newspaper ads in key markets.

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Delta and most of its competitors first introduced basic economy fares around 2012 to compete with low-cost carriers like Spirit and Southwest. Despite their restrictions, they've proven a hit ...

Delta termed the new Salt Lake City business fare structure "an expansion of a successful strategy" enacted in Atlanta. The carrier would not divulge specific results of the Atlanta fare redesign, ...

ABC News found $47 fares from New York City to Los Angeles, a flight that would typically cost about $400. The Delta Air Lines website booking engine was also experiencing problems.

Fending off growing competition in key East Coast markets, Delta slashed the walk-up fares by up to 60% on its historically expensive Delta Shuttle service linking New York with Boston and Washington.