It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...

From personal logos to custom accessories like shoes, bags, and warm-up gear, these are some of the best personalized touches we’ve spotted in Paris this year.

As some fans pointed out on Thursday, it felt nonsensical that the league would go all-out on court decorations for the in-season Emirates NBA Cup and not offer at least some of that fanfare for the ...

The NBA might bring back the Larry O'Brien trophy logo to the Finals court. Commissioner Adam Silver hinted at this return by ...

Though the league is big on flashy courts during the NBA Cup, the NBA Finals courts have been understated. That may change.

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

Separating the eye-shaped case from its bracelet, two yellow gold accent pieces, each featuring two set diamonds, add a ...

The Orlando Magic unveil a nostalgic rebranding featuring a new star logo, pinstripe uniforms, and a fresh court design.