While these cereals are very different, we don't dislike the changes from name brand to generic. Conclusion: It comes down to ...

The brand's television commercials pitched the cereal as, "A glowing part of a ... Dunkin' took a slightly different approach ...

“The ready-to-eat cereal category continues to decline,” Nicolas Catoggio, Post Consumer Brands president and CEO, said while announcing the plant closures. “To respond to this, we are ...

General Mills, for its part, also emphasized the appeal of combining two familiar products from different aisles ... General Mills has extended its cereal brands into other formats.