At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

In an era where Google understands symptoms, digital marketing for dentists becomes non-negotiable. With almost 3 in 4 people searching for medical care online, being invisible there means missing out ...

Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts ...

Discover the true cost of self-publishing a book in this detailed guide. Explore Amazon KDP, book publishing services, and ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

A Theological Reflection on Christian Maturity, Forgiveness, and Ethical Decision-Making ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

Self partners with the Center for Educational Technology for every student to have access to a private AI tutor that can ...

Content management functions are becoming more efficient and dynamic as we begin to work AI into our existing frameworks, and ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom ...