Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Introduction Email marketing remains one of the most effective ways to engage with audiences, nurture leads, and drive conversions. However, the success of an email campaign largely depends on key ...

Predictive analytics in email marketing is no longer an afterthought in the current digital landscape. Every day, marketers ...

With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it. The post Apple and Gmail make it harder for email campaigns ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

A 360-degree mobile strategy includes a clear and concise SMS/email campaign strategy with links through to a functional, brand-friendly mobile site that will be able to engage the customers in an ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Then, set up and conduct the full-scale email campaign. Strategy #4: Think outside the box on how you want to promote to a new subscriber Be different. Put your thinking cap on and devise new ways you ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...