The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

There's a reason Marie Claire ranked this as the number one best concealer ever. Senior Beauty Editor Samantha Holender says, ...

A Beauty Trend on the Rise The world of beauty is constantly evolving, with new tools and techniques emerging to enhance natural features with minimal effort. Among these innovations, temporary ...

Here, HELLO!'s Beauty Collective shares the six underrated beauty heroes we want you to know about – because sharing is ...

As part of our first-ever Now Playing Issue, Zaya Wade, Chase Sui Wonders, and Laufey lent their unique personalities to each of their shoots, and, unsurprisingly, the stars' makeup aesthetics were ...

Choosing the right brow serum can feel like a lot, but it doesn’t have to be complicated. The main thing is to find a formula ...

Strategist senior writer Liza Corsillo walked down the aisle carrying this little “lunch bag” (which is made with the same ...

Just as she did when her fashion house launched, Victoria has leaned into expertise from the best in the business to create and elevate her beauty empire. Her skincare range was created in ...

Best eyebrow pencils 2025. How to find the best eyebrow pencil for you, with expert tips on how to apply eyebrow pencil and ...

Bobbi Brown revealed the product she uses that’s “just enough” coverage. It’s from her brand, Jones Road Beauty, and is the newly debuted The Just Enough Tinted Moisturizer. Brown calls it her “go-to ...

Despite their former popularity, frosted lipsticks gradually fell out of favor as beauty trends shifted towards more natural and matte finishes. Yet, for many, these shimmering shades still evoke ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...