Bubblegum or toffee, anyone? Cult reusable water bottle brand Frank Green is bringing a fresh crop of hues to keep you ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Struggling to find a unique colour that stands out for your brand or artwork? As we saw in our piece on the best uses of ...

Plan now to use basic design principals to create a patriotic garden this summer, says MU Extension field horticulturist Gwen ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

The scientists decided to name the new color 'Olo', described by test subjects to be closest to a shade of blue-green. The research results were published in the journal Science Advances on Friday.

The researchers shared an image of a turquoise square to give a sense of the colour, which they named ‘olo’, but stressed ...