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Perhaps that's why Microsoft Bing is now giving people free access to Sora with its own version of the AI video generator.

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In an attempt to keep up with the rapid expansion of the AI world, Bing has introduced a new feature called Bing Video Generator. Via its app, Bing users can now generate AI videos — completely free.

Powered by OpenAI's Sora model, the new Bing Video Creator will convert your text prompts into five second videos.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI‘s Sora was one of the most hyped releases of the AI era, launching ...

For the first time, OpenAI's Sora video generator will be available for free as it comes to the Microsoft Bing app.