The destructive TikTok challenge requires teens mimic the popular Kool-Aid commercials, in which the bright-red drink’s ...

A classic Kool-Aid commercial is being copied in a destructive social media challenge. It’s called "The Kool-Aid Man Challenge," where people run right through fences.

A Staten Island homeowner was stuck with a hefty repair bill after a group of vandals smashed through his fence, possibly as ...

A New York man says he believes a group of people that crashed through his fence are imitating the viral "Kool-Aid" man ...

In yet another case likely connected to the Kool-Aid Man challenge — one of many social media-based trends that encourage adolescents to intentionally vandalize property — a group of youngsters were ...

Apple TV+'s "The Studio" satirizes Hollywood's art-commerce tension. The Seth Rogen show parodies brand films and nods to real-life successes like "Barbie." Insiders say its portrayal of branded ...

Nicolas Sturniolo and his Space Camp Wellness brand are teaming up with Kool-Aid! The 21-year-old content creator and 1/3 of the Sturniolo Triplets has partnered with the fruit-flavored drink ...

You probably know the commercial of the Kool-Aid man bursting through walls and fences, but could the purveyor of sugary drinks possibly be the inspiration behind these crimes posted on social media?

Episode one, “The Promotion,” sees Matt tasked with making a movie about the Kool-Aid man, as Continental recently bought the rights to the mascot. The premise is a jab at the recent Hollywood trend ...