Kobe Bryant's Los Angeles Lakers debut jersey fetched a record $7 million at a Sotheby's auction, marking a new high for ...

The Los Angeles Lakers are one of the most storied franchises in the NBA. Many basketball legends have donned the purple and ...

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Then came another kind of loss. The team parted ways with their big man, their teammate, their friend—an unexpected trade that whiplashed the NBA world. "I was joking with my best friend the ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Luka Dončić's trade from Dallas and arrival in Los Angeles changed the NBA landscape in more ways ... standings and sending Luka's No. 77 purple and gold jersey into the history books.