Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Reigning NBA jersey top-seller Steph Curry finished second in the 2024-25 season behind Laker newcomer Luka Dončić.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international player in NBA history to top the league’s jersey sales.

They brought signs declaring their Mavericks fandom dead and laid flowers near the statue of franchise icon Dirk Nowitzki. A ...

Luka Doncic always knew it was going to be an emotional return to Dallas when wearing his No. 77 Los Angeles Lakers jersey in ...

During the game, Poterbin shared a photo of herself wearing Doncic's Lakers jersey ... putting only purple, yellow and red heart emojis—a nod to the Lakers' purple and gold colors.